Ever since I started the whole “Steampunk Beefcake” thing (handsome, fit young gentlemen in an assortment of neo-Victorian fantasy costumes and proppage) I’ve been hearing one comment fairly consistently: You should do a calendar.
So I did a calendar, and I’m shamelessly promoting it here. So before I go on to opine about the calendar-making process, the desirability of calendars, and the appropriateness of objectifying men’s bodies for the purpose of keeping track of what month it is, let me get this out of the way:
The calendar looks like this on the outside:
and like this on the inside:
and you can Preview the whole interior HERE, which is also (conveniently) where you can purchase it at a reasonable price as well.
Thank you for your patience.
So I finally took the advice I was being given from numerous interested parties, and decided to make a calendar. Thing is, I have virtually zero interest in hawking calendars (OK so it would be hard to notice that, given the preceding blog-column inches, but keep reading before you scoff) at cons (see how a couple of words really modify what I’m saying?). I truly admire the dedicated craftspeople and artists who take up vendor space at sci-fi and steampunk conventions, sitting patiently at tables and discussing their work with buyers, potential buyers, possible later buyers, people who just want to chat about their own stuff, and people who say rude and unpleasant things when they really should just keep their criticisms to theirownselves.
The vendors at cons are amazing folks who do creative things and then lay them out for sale to passers-by. I am not amazing: my inherent shyness (no, really), coupled with a skin whose thickness may be accurately measured only by the finest micronometric devices, combined with a tendency to be viciously snarky and sharply defensive when praised with any perceptibly less than utterly ardent fervor, makes me a poor candidate to be taken out in public generally, much less planted at a tabletop and expected to sell people calendars (or books, such as the related Gentlemen of Steampunk biographies or the “wickedly clever” fairy tales of Aether & Rhyme, the digital versions of both being currently on sale for a mere 99 cents at Amazon). I think I would be very bad at it, and the whole affair would doubtless end in tears.
For that reason, I needed to find someone who would do the selling for me. There are, you will not be surprised to learn, a number of online companies that have set themselves up to do just that. I explored a number of them, and actually tried setting up calendars at three: CafePress, Zazzle, and Lulu. All three offer similar build-and-storefront services, but in the end, I found that Lulu’s was the easiest for me to work in: clean, simple, and largely intuitive, with a WYSIWYG interface. The choices of calendar templates was a bit limited, and the cover template isn’t exactly what I’d envision, but it’s free to use and the revenue structure is reasonable, with a base price on which users can build margin and discount structures. Your mileage may vary, but it works for me.
Anyway, so I built the Gentlemen of Steampunk 2015 Calendar, using the best images from the book along with some new photos destined to appear in the sequel. I posted cheery notices on my personal and professional Facebook pages, and posted on some special-interest steampunk pages as well. Thusfar, that has been the extent of my aggressive marketing campaign, and the numbers support the enormous effort I’ve put in: 1. (Actually, that “1” is a lie, because it was the proof copy I ordered myself. The actual number of legitimate sales has been somewhat south of that.)
So, boys and girls, here we find Your Humble Blogger, sitting on the very cusp of the new year, the fresh annus mirabilis laid out before him ripe with opportunity and straining at its seams with refulgent potential and undiscovered delectations, and he–he is ready to number its each passing sublime and inflorescent day, because he, dammit, has a calendar!
And, somehow, so can you.